The Yield Shield
TIER 01:
The Organic Growth Spotlight
A 4-week media push designed to build authentic brand authority & drive immediate direct-booking traffic.
᠅ 4x Weekly LinkedIn Campaign Posts
᠅ Active Algorithm Push
᠅ 1x Substack Editorial
᠅ Direct Booking Funnel Routing
᠅ Raw UGC Asset Bank
᠅ Full Commercial Usage Rights
TIER 02:
The Revenue Leakage Audit
A detailed website mapping of where and why you lose direct bookings and what needs to be changed to recover them.
᠅ Historical Analytics Review
᠅ Direct Booking Drop-off Mapping
᠅ Actionable Website Fix Blueprint
᠅ Digital Financial Loss Report
᠅ Post-Implementation Review Check
᠅ 3-Month Direct Revenue Tracking
᠅ Includes Tier 01 Spotlight
TIER 03:
The Ultimate Revenue Recovery
The complete re-engineering of your existing booking engine to secure direct transactions and stop third-party commission leakage.
᠅ Booking Engine UI Redesign
᠅ Mobile Experience Optimization
᠅ Calendar & Price Display Fix
᠅ Room Selection Display Fix
᠅ Booking Data Tool Installation
᠅ Direct Booking Data Analytics
᠅ Includes Tier 01 Spotlight
᠅ Includes Tier 02 Audit
Why Ciliad
Reclaiming the Direct Relationship
Advanced Optimization Layer
We study visitor intent data and rebuild the digital checkout experience so the hotel captures the direct relationship and the net profit. Not the OTAs.
We operate in parallel as an advanced optimization layer without competing with your existing marketing, web dev, or revenue teams.
Core Focus:
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Website visitor data review
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Checkout page redesign
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Zero operational disruption
Translating
Web Traffic Into Net Profit
Pure Checkout Analytics
Generic web designers build for aesthetics. Marketing teams focus on clicks. Revenue managers focus on room pricing.
Ciliad fills the missing gap. We fix the checkout journey, from start to finish, so your website actually captures the traffic you already paid for.
Core Focus:
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Finding hidden tracking gaps
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Mapping lost checkout journeys
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Reclaiming third-party commission leaks
Protecting Your Existing Budgets
Margin Efficiency Maximization
More marketing spend will not fix a leaky booking bucket. Ciliad does not ask you to increase your ad spend or change your brand strategy.
We focus entirely on capital efficiency. By capturing direct bookings from OTA monopolies, we make sure your property keeps the full financial reward of its own luxury reputation.
Core Focus:
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Zero extra marketing spend
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Direct net profit protection
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Immediate capital efficiency
The Core Strategy
Maria Kazanjidi · Founder, Ciliad
"Ciliad was founded to bridge the gap between hard economic data and high-end resort operations."
"Our expertise sits at the unique intersection of statistical econometric data modeling, commercial strategy, and software engineering."
"By studying web traffic metrics and digital behavior patterns, we rebuild the checkout interfaces that allow independent hotels to reclaim their structural margins from third-party monopolies."
Client Eligibility
We operate a highly restricted model.
We step in where legacy systems leak high-value direct transactions.
Boutique Resorts
Independent luxury hotels located across Europe.
Under 20% Direct
Properties with a direct booking share under 20%.
Independent luxury hotels located across Europe.
Properties with a direct booking share under 20%.
Protective of your margins? So are we.